/ AI film studio · for brands, agencies and public bodies

Imagine it.
made real.

Brand films, social content and previsualisation, from idea to screen, without a shoot. I direct every frame.

/ The film

Jeep · concept film

Concept film, 25 s, made entirely with AI images and video · Personal project, not commissioned

/ What I make

Brand filmsprevisualisationArt directionmotion designVisual storytellingcolour gradingSocial media contentreels & series

/ Work

Brand films

Brand film01

Travel Airways · airline · concept film · Personal project, not commissioned

Brand film02

Horizon sur mesure · luxury travel · concept film · Personal project, not commissioned

Brand film03

Chanel · fragrance · concept film · Personal project, not commissioned

Brand film04

Jeep · automotive · concept film · Personal project, not commissioned

Mini-series

A salaryman, a meal, a Tokyo neighbourhood. Two episodes in anime style, a homage to The Solitary Gourmet.

Mini-series14

Episode 1 · Pork sauté on a rainy day · 56 s

Mini-series15

Episode 2 · Evening sushi in Kichijōji · 1 min 37

Social media

Social media05

Fashion · Y2K streetwear · leaving a hotel through the flashes

Social media06

Cocktail bar · Personal project, not commissioned

Social media07

French Coffee Shop · reel published by the brand

Social media08

Fashion · colour-block sweater · facing the fish

Social media09

Stade Rochelais Rugby · Personal project, not commissioned

Social media10

Oden · Japan Culture series, 12 recipes in anime style

Social media11

Gyoza · Japan Culture series, 12 recipes in anime style

Social media12

Tamagoyaki · Japan Culture series, 12 recipes in anime style

Motion design

Motion design13

Nuit Américaine · presentation film · 45 s

/ Method

see the film
before making it

Five steps, in this order, on every project. Nothing is generated before the direction is settled.

  1. Art direction

    Days 1 to 3

  2. Storyboard

    Days 3 to 5

  3. AI previsualisation

    Week 2

  4. Storytelling & editing

    Weeks 2 to 3

  5. Image finishing

    Final days

See the method in detail

/ From pencil to screen

every shot
is decided before it is generated

The same shot at three moments: the pencil storyboard, the approved key frame, then the frame from the film. Nothing is generated before framing, light and gesture are settled on paper.

Storyboard · Asakusa temple, wide shotKey frame · Asakusa temple, wide shotFilm · Asakusa temple, wide shot
01Asakusa temple, wide shot · Mini-series, episode 3 · Mamekan in Asakusa
See more shots

/ Services

four ways
to work together

Depending on whether you need to test an idea, deliver a film, feed your social channels or bring the tools in-house.

/ About

twenty years of images

Portrait of Laurent Vicherd, art director and AI video creator.

Art director with over 20 years in visual creation: web design, graphic design, illustration.

Nuit Américaine is the film studio I founded in 2026, after twenty years in art direction. The name is the French term for day-for-night, the cinema technique that shoots night scenes in broad daylight: the art of making a fabricated image believable.

I work as on a shoot, without the shoot. Art direction, storyboard, framing, light, editing, grading: every image is decided before it is generated, then finished by hand. No set, no crew, deadlines in days.

Based in La Rochelle, I work in Paris and remotely, in French and in English, for brands, agencies and public bodies.

/ Contact

Switch to
film
mode

A brief, an idea, a campaign to test before producing it. Brand, agency or public body: write to me.

You are looking for

a day-for-night studio